Introducing WeekEnds

Hi, I’m Gene, the founder of Hatchet Supply.

I’ve never really done something like this before, writing a personal note to you, our friends and community, but this moment feels too meaningful to not share.

Over 20 years in retail, at the intersection of outdoor and lifestyle, I’ve met incredible people building things rooted in story, passion, and purpose. But too often, small independent brands don’t get the shelf space or spotlight they deserve.

I started Hatchet Supply to bring together my favorite brands and products and celebrate the stories behind them. But as time went on, we found ourselves limited by space, budgets, and geography. At the same time, more exciting new voices kept emerging—yet things felt fragmented, lacking community. Something was missing.

That’s why I started something new: WeekEnds—a marketplace for independent and emerging outdoor brands.

But it’s more than a marketplace. WeekEnds is a home for discovery—the world’s first digital marketplace strictly for independent outdoor brands. It’s a space where brands, creators, and communities can share, grow, and build something meaningful, and where customers can discover the most interesting new brands and products.

The name "WeekEnds" is personal. Living and working in the city, weekends were always my reset—a chance to head upstate, hike, fish, and reconnect with the natural world. I hope WeekEnds brings some of that spirit to you, not just through products, but through the people and stories behind them.

Hatchet Supply isn’t going anywhere. Our mission remains the same: to serve our community and bring you the very best in outdoor and lifestyle gear. WeekEnds only strengthens that mission, giving us the chance to connect with more emerging brands and share more of what we love.

Thank you for reading. It means a lot. We’re excited for this next chapter and to have you along for the journey.

Come find us at weekends.world and follow on Instagram @weekends.world.

With gratitude,
Gene
Founder, Hatchet Supply & WeekEnds