Mizuno x WeekEnds SE Cruiser - Shot in Roscoe, NY

Everyone has their version of a weekend escape. For many New Yorkers, it’s upstate, the Catskills.

Our sister company, WeekEnds recently collaborated with Mizuno, we took the Cruiser SE out of the city and into that mindset. Shot with Rachael Yaeger of The Roscoe Motel and HUMAN NYC, the story follows her daily flow. Fly fishing, running the motel (and now @littlestoreinroscoe), and living in upstate New York on her own terms.

The color story pulls from that world. Storm green and silver, inspired by a classic SUV parked somewhere between forest and stream. Clean, easy, but built with intention. Speckled midsoles echo water and mud in motion. Hits of yellow nod to headlights cutting through dusk. Reflective details light up when the day fades.

Art Direction: @adamjasoncohen & @is_iiiwww
Photography: @adamjasoncohen
Production: @c.okuhara
Production Assist:  @elivelez
Talent: @rachaelyaeger of @allarewelcomeatroscoemotel