Satoshi Saffen founded nonnative in 1999 as a graphic t-shirt brand. Over the past 25 years, the brand has evolved into a complete premium clothing label known for making real clothes defined by their functionality and wearability.
Adapting outdoor technology for casual wear is one of the brand’s signature elements. Current designer Takayuki Fujii has pointed out that it’s nice when your regular shoes keep your feet dry - that you shouldn’t necessarily need special shoes when it rains.
That principle of versatility carries over into all of their pieces.