William Ellery Ultralight Pop Up

William Ellery partnered with world-class down manufacturer NANGA to develop a high-warmth low-weight jacket with expandable chest pockets for quick and easy gear stowage.  The jacket also packs into itself to become a camp pillow.

To commemorate its release, we held an event at the Brooklyn Store to shop the jacket and lighten hikers loads.  The event consisted of state-of-the-art ultralight sit pad postcards, Michelob Ultra(light), and extreme weight shaving techniques by means of the Dremel.