"In the hustle and bustle of Brooklyn and Los Angeles, outdoor lovers take refuge in a naturally-lit, well-curated gear store, Hatchet Outdoor Supply Co., stocking only the most fashionable and functional products. KEEN, Mystery Ranch, Mammut, and Fjällräven blend tastefully together on tables and racks with urban fashion brands Folk, Orslow, Battenwear, Dr. Martens, and more.
Hatchet Outdoor Supply Co. came to life in 2013 when Brooklynite Gene Han figured he couldn't mix the gearhead lifestyle with the sneakerhead lifestyle in his streetwear and sneaker boutique, Alumni, which opened in 2005 when he took over his family's footwear store, Rugged Sole. Outdoor gear needed its own store. The similarities between styles in New York and Los Angeles then led him to open a second Hatchet location in 2016."
Read the full interview here.